Stepping away from the usual.
Project Brand identity & art direction
Design & Art Direction Alice Chachka
A personal project aiming at developing my skills in branding, creating branding identity for a boutique florist. I have used floral illustrations and botanical images, as well as proposed to use earthy colours and materials to create visual style that speaks for its product. Bold typography plays an essential role for the brand identity of this product and its recognition. Text and imagery combinations and bolder visuals would be used for web and UI design whereas black and white aesthetic and recycled paper would be used for tags, packaging and tissue paper to suit each product (flower bouquet) and not appear to be too distracting from it.