The Fold: Tailoring
/ digital campaign, / art direction, / landing page
The Fold Tailoring campaign was an exciting project to work on. To promote Fold’s crease-free suiting collection I worked on the design and art direction of the collection’s landing page. The images were the hero so the overall design of the page had to be minimal with great attention to typography and white space to give the campaign that formal but modern and cool look and feel. I have also worked on the creation of marketing emails and social assets to support this campaign.