Proposing big changes.
Client Name Videobeat Networks
Project Name Homepage redesign
Design & Art Direction Alice Chachka
This work is a response to Videobeat Networks' brief to redesign their homepage. Videobeat is a company that creates commercial video content for their clients. This design was inspired by filming, camera specifics and the ‘beat’ which is in the name of the company. The first part of the homepage is supposed to remind of a camera screen that one sees when recording a video. In my mind, the best solution would be to put a slightly blurred video on the background, such as one out of the Networks’ portfolio or their process of work. The main text has square brackets around it to give an impression of the focus setting which is inherent in cameras.